You want to make a good first impression, stick to a practical budget, and choose the least complicated and most direct path to your goals. Meeting these goals can improve your day-to-day experiences and make the most out of time and resources. The same can hold true for writing SEO-optimized content. It shouldn’t surprise you that as search-engine machine algorithms continue to grow more sophisticated in how they learn about and experience the world, their goals start to mirror those of the human reader.
In the past, digital marketers have approached SEO strategy as a separate pillar in their marketing plan—prioritizing factors such as keyword frequency over audience relevancy—in order to rank as high as possible in the search results. However, today’s search engines algorithms are much more sophisticated and will prioritize content that lines up with searchers’ intent.