What is User Intent?
User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of intent:
● Informational: Users are looking for information. These are users who want to know something.
● Navigational: Users are trying to get to a certain website. These are users who want to go somewhere online.
● Transactional: Users are prepared to make a purchase, or to perform another type of specific online activity. These are users who want to do something.
User intent, or what the searcher is looking for when conducting a search in Google or another search engine, plays a major role in your SEO and conversion rate optimization (CRO) efforts.