What is User Intent? Understanding User Intent and How it Helps With SEO

What is User Intent? Understanding User Intent and How it Helps With SEO

What is User Intent? Understanding User Intent and How it Helps With SEO

What is User Intent? Understanding User Intent and How it Helps With SEO

What is User Intent?

User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of intent:

● Informational: Users are looking for information. These are users who want to know something.
● Navigational: Users are trying to get to a certain website. These are users who want to go somewhere online.
● Transactional: Users are prepared to make a purchase, or to perform another type of specific online activity. These are users who want to do something.

User intent, or what the searcher is looking for when conducting a search in Google or another search engine, plays a major role in your SEO and conversion rate optimization (CRO) efforts.

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