One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive results. It’s why I love it.
At the same time, because it’s hard and because it’s constantly evolving, no matter how long you’ve been doing it, you are bound to make mistakes. In fact, search “SEO mistakes” and you’ll find about 18 million other people who agree.
I have made any number of mistakes in the past 13 years and while I’m not going to list them out line by line (we don’t have that kind of time), I do think there’s value in discussing what we can do to avoid some of the more common ones. Let’s jump in.