As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers. One area that has become increasing popular with sellers is social media advertising. Today we are going to talk about how to successfully drive traffic to Amazon with social media advertising.
We work with clients of all different sizes – from small operations to 8-figure businesses – and what we see is that many companies are not utilizing social media or are not doing so properly. It’s about more than just getting the most traffic at the lowest cost-per-click. You need to create a game plan when it comes to approaching social media advertising. Otherwise, you are just wasting advertising dollars, and potentially hurting your listing with increased traffic that is not converting.
How to Successfully Drive Traffic to Amazon with Social Media Advertising