Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers.
What Kind of Spam is Facebook Targeting?
Facebook is targeting a kind of spam that uses knowledge of Facebook’s algorithms to generate traffic to websites laden with advertising. This is a spammy and non-conventional form of social media optimization.
Social Media Optimization (SMO) is similar to Search Engine Optimization (SEO). Both approaches are used to increase traffic to a website. The difference is that SMO leverages Social Media while SEO focuses on search engines.